113 - Building A Growth Foundation
Attention contractors: if you’re looking for repeatable, stress-reducing, effective sales and marketing systems to grow your business, then this episode is for you. There’s a concrete strategy when it comes to scaling your business without constraints, and that’s building a strong growth foundation. Listen to this short episode to learn which factors are essential and how our marketing partner, Benali, can help set you up for streamlined sales and marketing success.
Show Notes
00:00 - Intro
02:10 - Plenty Of Work, Shortage Of The Right Kind
02:30 - So, What’s A Growth Foundation + Its Benefit?
04:00 - A Website That Converts
08:50 - A Customized CRM Tool
10:05 - Set-Up Streamlined & Integrated Accounts
12:30 - Meaningful & Measurable Messaging
14:00 - Uniform Design & Templates
14:30 - Immediate Results From The Growth Foundation
15:00 - Good Content & Building Upon Your Growth Foundation
17:00 - Promoting Your Good Content
19:30 - Want What We’ve Discussed? Benali Can Help
20:24 - Outro
Quotable Moments
“There’s demand in the marketing right now for real estate, remodeling, and new construction, but they don’t necessarily have the right kind of work.” – Khalil
“Contractors might just be saying “yes” to whatever job comes their way, which can cause frustration and inefficiencies in your processes.” – Khalil
“A growth foundation is something that allows you to do good sales, good marketing, and actually allows you to grow your business at scale.” – Khalil
“It’s a persistent, constant marketing that is there all the time.” – Martin
“A website is more than just a digital business card. It will market for you and will operate 24/7 a lot more smoothly than if you were picking up the phone.” – Khalil
“CRM is a customer relationship management tool that allows you to track deals you’re working on, what jobs you need to bid on, what jobs you’ve closed, and lost.” – Khalil
“You want to make sure that your messaging speaks to your client’s emotions and is solving their pain points.” – Khalil
“Strong messaging and language on every single channel you have where you use words can help your marketing.” – Khalil
“You’re going to get more results because your conversion rate is going to go up, but you do need to build on that foundation through content.” – Khalil
“That foundation for growth is going to make you so much more efficient and keep you at a good foundation and the content and strategy is the “turn-up” or “turn-down” piece to amplify and share your efforts.” – Khalil
Resources
Want A Growth Foundation? Book A Strategy Call
Learn About Our Marketing Partner, Benali
Watch On Youtube
Subscribe To Our Newsletter, The Countdown
Have Questions? Email us
More from Martin
More from Khalil
More from The Cashflow Contractor