271 - What If You Could Double Profits Without Doubling Your Effort? with Todd Hagopian

Todd Hagopian shares his revolutionary Hypomanic Operational Turnaround (HOT) system that transformed multiple businesses in just 6-12 months. Developed after his bipolar diagnosis, this powerful methodology helps businesses break free from stagnation by implementing aggressive 80/20 strategies, continuous improvement cycles, and transformation team building—all without requiring superhuman effort.

What You’ll Learn

  • How to apply the 80/20 principle to dramatically increase profitability

  • Why grandiose goal setting delivers better results than conservative targets

  • How to implement 52 improvement projects in 52 weeks without overwhelming your team

  • A systematic approach to pricing that maximizes profits in your core business

  • How to build transformation teams that drive exponential results


Time Stamps

  • 00:45 – Episode Intro

  • 01:31 – Guest Intro: Todd Hagopian

  • 02:47 – Todd’s Career Journey and Achievements

  • 05:28 – The Hypomanic Toolbox: Managing Bipolar Disorder

  • 14:54 – Implementing the Hypomanic Operational Turnaround System (HOT)

  • 19:02 – Grandiose Goal Setting

  • 23:25 – 80/20 Matrix of Profitability

  • 28:30 – Implementing Price Increases and Outsourcing

  • 37:42 – Applying the 80/20 Rule to Services

  • 41:32 – Continuous Improvement and Theory of Constraints

  • 44:57 – Practical Examples

  • 46:38 – Transformation Team Building

  • 56:52 – Connect with Todd (Book Launch, Website, Socials)

  • 63:48 – Inbound Accelerators (Sales Tactics)

  • 68:09 – Episode Wrap-up & Final Thoughts

Snippets from the Episode

  • "The idea behind grandiose goal setting is: if Martin shoots for 6% growth and I shoot for 25% but hit 11%, I'm still getting the promotion. They don't care that you shoot for 25 and end up at 11. They care that I got 11 and Martin's at 6."— Todd Hagopian

  • "You make 52 changes and you're gonna see it. You come full circle a year later and go, 'Guys, I don't even know how we're doing it, but here's the profit margin this year versus last year.' All you're doing is changing a bunch of stuff on the inside."— Todd Hagopian

  • "The addiction to yesterday is the worst one. If you want to transform, you can't transform the business by doing the same thing that got you to where you're in trouble."— Todd Hagopian

  • "Lead time's a hell of a drug. If you cut your lead time and you're better than the competition, that 42% close rate becomes 100%. Nobody can touch you."— Todd Hagopian

Key Takeaways

  1. Focus 100% on the vital 20%

  2. Implement 52 improvements in 52 weeks

  3. Price B-customers higher than A-customers

  4. Never simply backfill vacant positions

  5. Use the A-B-C-D matrix for profitability

  6. Set grandiose goals to achieve better results

  7. Cut lead time to dominate your competition

Resources

  • 24 Things Construction Business Owners Need to Successfully Hire & Train an Executive Assistant

  • Schedule a 15-Minute Roadblock Call

  • Check out OpenPhone

  • Build a Business that Runs without you. Explore our GrowthKits 

  • Need Marketing Help? We Recommend Benali

  • Need Help with podcast production? We recommend Demandcast

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Connect with Us

Ready to implement these strategies in your business? Visit cashflowcontractor.com for more resources or email questions@cashflowcontractor.com. Don't forget to subscribe to the podcast and leave a review if you found this episode valuable. For exclusive content and behind-the-scenes insights, follow Martin and Khalil on social media.

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270 - Stop Losing Sales: The 7 Principles of Persuasion Every Contractor Should Know with Tara Landes