290 - Get Clear: The Power of Verbs in Business
Vague goals like "better marketing" or "higher profitability" will never transform your business. Martin and Khalil reveal why research shows verb-based instructions get 35% better results than noun-based goals. Discover how switching from nouns to action verbs creates instant clarity, accountability, and measurable outcomes that drive real business growth.
What You’ll Learn
Why noun-based goals allow everyone to nod along without taking responsibility
How to transform vague objectives into specific, actionable commands
The crucial difference between weak verbs and true action verbs
A simple framework for ensuring accountability with "who does what by when"
How to delegate effectively using the COPE method (Context, Objective, Plan, End state)
Time Stamps
00:53 - Episode Intro
01:42 - Diving into Clarity and Verbs vs. Nouns
05:32 - Practical Examples of Using Verbs
06:57 - Delegation and Specificity in Instructions
09:48 - Leadership and Team Dynamics
18:34 - Episode Takeaways
Snippets from the Episode
"When people are given instructions using verbs, they get 35% more done than if you use nouns." - Martin Holland
"Nobody gets blamed for not achieving synergy. But you can fail at a verb." - Martin Holland
"It's not just about using verbs in your communication. You've got to be more specific and set people up for success." - Khalil Benalioulhaj
"At some point, you need to look at the results and say, without judgment, 'Did we do it? Yes or no?' The sooner you get to that point, the less time you’ll waste." - Martin Holland
Key Takeaways
Replace Noun-Based Goals With Action Verbs
Use "Who Does What By When" For Every Assignment
Choose Strong Action Verbs Over Weak Verbs Like "Need"
Make Success Objectively Measurable
Match Delegation Style to Team Member Capability
Use the COPE Framework for Complex Tasks
Apply Verb-Focused Language to Your Annual Plans
Resources
Brian Tracy's Book: The Power on Clarity
Framework: COPE Method
24 Things Construction Business Owners Need to Successfully Hire & Train an Executive Assistant
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