255 - Perception is Reality: How to Implement Change
Did you know all decisions are influenced by pain or pleasure? Listen to our newest episode to understand how this knowledge can be leveraged to achieve your goals.
Time Stamps
00:38 - Episode Intro
03:11 - The Change Formula Explained
06:05 - Understanding Resistance to Change
12:53 - Motivation and Human Behavior
21:12 - Leveraging Dissatisfaction for Motivation
23:39 - Overcoming a Scarcity Mindset
28:38 - The Power of Urgency and Decision Making
33:29 - Episode Takeaways
Snippets from the Episode
“ Work has to have a reward until it becomes a habit. But you have to figure out how to do something differently. You have to change your habits to do something differently. And if there is not sufficient reason to do it, you will not do it.” -Martin
“Urgency is so powerful. The best sales are all about urgency.” -Martin
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